Potential Diver · Start DivingAnonymous viewPotential Diver · Start DivingAnonymous viewEach sub-segment shows two lanes. The top lane is the live Release 1 (Nov '26) flow — connected left-to-right to a booked course. The bottom lane parks the later touchpoints beneath the stage they'll plug into. Every stage bullet is backed by Border UX research. The GA4 data is available at an aggregated level, not optimal to be modelled around the sub-segments considered.
A travel-minded explorer who doesn't yet know scuba is within reach — including experience-seekers chasing a specific moment ("dive the Maldives", "see a manta ray", "see a shipwreck"). Discovers diving through lifestyle, travel, and experience content rather than searching for it. Needs inspiration, not reassurance.
⊳ Conversion: book a first experience — Open Water Diver or DSD try-out, by the diver’s choiceCurious but hesitant — worried about safety and unclear on cost. Researches before committing. The job is to remove doubt with more information on product, real diver stories, and a confident low-commitment first step.
⊳ Conversion: book Open Water — or a DSD try-out as an alternate entry track; PADI Scuba Diver a half-step optionA potential diver in markets (e.g. parts of Asia) where safety — not cost or access — is the primary barrier, reached through conversational, in-language channels. A real-time, localised response at the moment of anxiety unlocks the first step.
⊳ Conversion: book a low-commitment Open Water Diver or DSD or PADI Scuba Diver, in-languageA parent planning a first dive experience for themselves and a child. High-value, with age-eligibility questions and an on-the-spot, linked-booking dynamic. Research found this journey is currently broken at both the discovery and data-model level — so much of the family-specific path is parked.
⊳ Conversion: book linked parent + child experience (Bubblemaker · Seal Team · Junior Open Water · family DSD)